Alive Market was founded by Josh and Nicole, a married couple from the east coast who moved to San Diego and became obsessed with the quality of hemp and CBD products. In 2015, Nicole and Josh moved to San Diego in pursuit of a healthy organic lifestyle. After losing more than 100-pounds combined by eating organic healthy food, having an active lifestyle, and using high quality cannabis and CBD products Nicole and Josh decided to dedicate their lives to help and educate others.
In 2015 they entered the medical cannabis industry under Proposition 215 and S.B 420 operating a medical cannabis collective. During this time Josh and Nicole developed their passion and skills of working with the cannabis plant, products manufacturing, but most importantly working with the medical patients. They discovered the benefits of whole-plant hemp and cannabis products very quickly which lead them to the creation of Alive Market. 

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